You can download the effects through your Personal Account. 

1) Please make sure to create an account with under the same email you made a purchase with.

Click 'Subscriptions' - 'What's inside' and proceed to download and install.

The same key will be used for the whole subscription.

As an alternative:

 If you have the latest versions of Movavi Video Suite, Movavi Video Editor Plus or Movavi Slideshow Maker, open the menu Import - Effects Packages.

2) Once downloading is complete, click the 'key' icon.

3) Paste the same license key.

Installed packs will be available in the 'Installed' tab.

4) Once new effects are activated, the yellow circles will appear in the corresponding content section.

Please note that the set bundles will not be activated. 

Examples of such are:
Starter Set Bundle, Modern Set Bundle, Cinematic Set, Blogger Set, Holidays Set, Human Robots Art Bundle, Future Is Now Set , Vlogger Essentials Bundle, the Gift Packs.

The reason for that is that these set bundles include the packs from the subscription, so that would have been the unnecessary duplicates.