On top of offering Personal and Business licences, Movavi products can be bought as Subscriptions, and Lifetime licences. 

Lifetime - the current version of the program will be available to you for an unlimited amount of time. For this version of the program, you will be provided with free minor updates (i.e. versions 21.1, 21.2 and so on). However, major upgrades (versions 21, 22, 23 etc.) have to be purchased separately. Major upgrades are optional, and notifications in previous versions of the program can be disabled in the Settings menu. 

Additionally, if you have purchased the licence within 30 days before the release date, you are entitled to a free upgrade.

Subscription - our software will only be available to you for a limited period of time. This period can be extended by renewing the subscription. This can be done either automatically (if you agreed to automatic billing) or manually. During the subscription period, you are provided with both minor updates, and major upgrades. 

In case the subscription is not renewed, the access to program or effects will be locked. If you wish to continue using the program after that, please consider renewing your subscription.

If you still have questions regarding the differences between Lifetime licences and Subscriptions, please refer to the table below:

Licence type
Complete access to every feature of the software.
Free minor updates (i.e. 21.1, 21.2 and so on)
Free major upgrade to the latest version (versions 21, 22, 23 etc.)
Lasts forever?


Regarding any questions about the licence, you can always contact our support team.